New Chinese Brands

This year I taught Chinese students marketing, and in the Microeconomics class I teach to foreign students in China, we covered the value of brands in monopolistically competitive markets. This article touches on many of the things we discussed in both classes. 

Facing rising labor costs and increased competition, business are now thinking more carefully about brand identity, analysts say. 

I hope my microeconomics students can evaluate the above quote from the article in terms of different market structures.